Clerk.io

Copenhagen, Denmark
Jan 2024 – Present

Commercial Manager Benelux (interm/freelance)

Jan 2024 – Present
Commercially responsible for the Dutch, Belgian, and Luxembourg (Benelux) markets.

About Clerk:
Clerk.io provides e-commerce personalization software that helps online stores acquire, convert, and retain more customers through AI-driven technology. Clerk.io automatically analyses visitor behavior, trends, and transactions to present e-shoppers with the most relevant search results, product recommendations, emails, and more to increase an online store’s sales and cost efficiency.

Jansen Commercial Management

Groenekan
Jan 2024 – Present

Company Owner
Jan 2024 – Present
I provide interim- and freelance services within the Software as a Service (SaaS) industry.

Datatrics

Enschede
Mar 2021  – Dec 2023 * 2 yrs 10 mos

CEO
Jan 2023 – Dec 2023 * 1 yr
The parent company (Growens) has assigned me to prepare Datatrics for a (possible) sale. I completed this assignment. The Spotler Group purchased Datatrics in October 2023. Please see the press release.

Chief Revenue Officer (CRO)
May 2022 – Dec 2022 * 8 mos
Head of the new business sales team (10 FTE), head of the customer success team (4 FTE), and head of the marketing team (3 FTE).

Head of Sales
Mar 2021 – Apr 2002 * 1 yr 2 mos
Datatrics, a Business Unit of Growens, is a Dutch Customer Data Platform (CDP). Datatrics links a company’s internal data sources (analytics, CRM, e-commerce platform, etc.) and then combines these with external data sources (CBS data, weather data, etc.). After that, Datatrics draws up 360-degree customer profiles that allow personalizing the website’s content, email marketing, and the advertising channel of this data.

Head of the new business sales team (10 FTE).

OrangeValley Group

Breukelen
Jan 2020 – Mar 2021 * 1 yr 3 mos

Manager Media & Technology
OrangeValley Group is an ambitious, data-driven digital marketing organization with a straightforward approach and a focus on growth. From strategy to operation, both nationally and internationally.

I was P&L responsible for the technology business unit Brooklyn Media & Technology, active in advising, implementing, and delivering Digital Marketing Technology (MarTech). I’ve initiated and managed partnerships with (among others) Google Marketing Platform (GMP), Tealium (CDP), Looker (BI), SiteSpect (A/B testing), and Squeezely (CDP).

Oracle

Utrecht
Nov 2017 – Dec 2019 * 2 yrs 2 mos

Sales Lead Marketing Cloud Applications
Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view. This solution helps generate a higher return on digital marketing investments, create customer loyalty through superior campaign performance, and unlock real-time performance decisions during critical campaign cycles.

I was responsible for new business for the named accounts (local revenue > 600 million). First in Belgium and later in the Netherlands.

beslist.nl

Arnhem
Jan 2017 – Oct 2017 * 10 mos

Online Sales Consultant
beslist.nl is the largest online shopping center in the Netherlands. With thousands of affiliated webshops and an assortment of over 25 million products, beslist.nl provides a clear online overview. Beslist.nl is visited daily by 500,000 shoppers.

As an Online Sales Consultant, I was responsible for the key accounts. Accounts like Wehkamp, Bol.com, Coolblue, and Zalando.

RadiumOne

Amsterdam
Feb 2015 – Dec 2016 * 1yr 11 mos

Account Director
RadiumOne was a marketing company that provides online display, mobile, video, and social advertising services through programmatic marketing campaigns. The company was founded and based in San Francisco, with offices across the US, Europe, and Australia.

I was responsible for the self-serve platform and the following agencies/brands:
* Dentsu Aegis (Carat | iProspect | Vizeum – now merged with iProspect).
* Publicis Groupe (Starcom | ZenithOptimedia).
* Independents (AdsToSport | Exterion – now Global | M2Media – now M2|OC) | Zoekhelden – now part of IO).
* Direct Brands (KPN | Quooker | Reed Business Information – now part of RELX Group | Ubisoft | Yamaha Motor Europe).

Update: in June 2017, RhythmOne (now Nexxen) acquired the assets of data-driven marketing platform RadiumOne for US$22m.

Shop2market.com

Hilversum
Oct 2011 – Jan 2015 * 3 yrs 4 mos

Account Manager
Shop2market was the market leader in online campaign optimization with an integrated campaign management solution for conversion attribution, data-driven search, feed management, and tag management.

As an Account Manager, I was responsible for the Benelux. Initially for new business. After that, for both new business and existing customer relationships (account management).

Team lead sales (1 FTE, prospecting) and team lead account management (3 FTE).

Some customers: Blokker Holding (now Mirage Retail Group), Bijenkorf, McGregor Fashion Group, IKEA, Macintosh Retail Group, Viking, Omoda, WE Europe, and FonQ.

Update: Shop2market is now AdCurve.

WDM Nederland

Nieuwegein
Aug 2010 – Sep 2011 * 1 yr 2 mos

Account Executive Interactive
WDM is the direct marketing expert in consumer data, data intelligence, and database marketing services.

In the Account Executive role, I advised customers and prospects about the opportunities to generate leads and gather consumer data.

Update: In 2014, EDM acquired WDM.

Sanoma Media

Hoofddorp
Aug 2009 – Jul 2010 * 1 yr

Sr. Account Executive Digital Media
In 2009, Sanoma Media was the largest media company in the Netherlands, with 75 magazines, 180 websites, 15 mobile sites, and nine apps.

I was responsible for commercial support to the Sales Manager and Account Managers to achieve revenue goals.

Update: DPG Media acquired Sanoma Media in 2020.

KindeX

Voorschoten
Jul 2007 – Jul 2008 * 1 yr 1 mo

Marketing employee
KindeX (now part of Norlandia Care Group) is the largest childcare organization in the Voorschoten area.

I was responsible for writing a marketing plan and implementing this plan.

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